Speakeasy Branding

Design Brief

This concept is something that I have wanted to bring to life for a while, so when I got the opportunity to carry out a passion project I decided to go with branding a speakeasy. I wanted the overall look and feel to be modern while still paying homage to the Prohibition era style. When deciding on the final name of this speakeasy, I thought “The Vault” embodied the concept perfectly since old speakeasies were hidden rooms with secret doors and passcodes you needed access to enter. This “member’s only” kind of mentality is what I wanted to capture in the overall brand system along with modern luxury.